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@article{154670,
        author = {Dr Manjunath Koliwad},
        title = {INTERACTIVE MASS COMMUNICATION AND ITS IMPACT ON PUBLIC RELATIONS OUTCOMES },
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {8},
        number = {12},
        pages = {64-68},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=154670},
        abstract = {The media is a tool for delivering mass communication to a large group of people. It is a fantastic source of entertainment and knowledge, as well as having a significant impact on our daily lives. It affects people of all ages, from children to the elderly, and it affects each age group differently. Because the media is our primary source of information, it aids in the molding of people's beliefs and attitudes. In this article, we performed a survey of people in the specified age bracket to determine their impact, perspectives, and opinions. Furthermore, we have identified some media events that dramatically exaggerate this problem; finally, a technique was proposed to lessen the impact while avoiding objectifying humans.},
        keywords = {Impact, Mass, Communication, Interactive},
        month = {},
        }