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@article{167466,
        author = {Dr. Amudala Thejo Kumari and Dr Humera Fatima},
        title = {INTERNATIONAL MARKETING UNVEILED: KEY FACTORS, INDIAN STANDARDS, COMPARATIVE STRATEGIES, AND PATHWAYS TO GLOBAL SUCCESS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {3},
        pages = {1057-1063},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167466},
        abstract = {International marketing encompasses the strategies and practices businesses use to reach and engage consumers in multiple countries. It involves understanding diverse cultural, economic, legal, and political environments to tailor marketing efforts effectively. This article delves into the essence of international marketing, examining how companies can leverage their domestic marketing knowledge while adapting to the complexities of global markets. Through an in-depth analysis, it highlights the critical role of market research, cultural awareness, and strategic planning in achieving international success. The article compares and contrasts Indian and international marketing, illustrating how businesses can navigate the unique challenges and opportunities in the Indian market. It discusses the importance of understanding local consumer behaviors, regulatory frameworks, and competitive landscapes. By exploring case studies of successful international brands, the article provides practical insights into developing effective marketing strategies that resonate with Indian consumers while maintaining global appeal. Furthermore, the article outlines pathways to global success, emphasizing the need for businesses to consider market size, economic growth, ease of doing business, exchange rates, domestic competition, and infrastructure. It underscores the significance of strategic partnerships, technology adoption, and compliance with legal standards. The article serves as a comprehensive guide for businesses aiming to expand their reach internationally, offering valuable recommendations for navigating the complexities of international marketing and achieving sustainable growth.},
        keywords = {International marketing, export marketing, multinational marketing, Indian consumer behavior, market strategy, global success, cultural nuances, economic factors, legal environment, competitive analysis.},
        month = {August},
        }