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@article{163305,
        author = {Dr.Riya Mukhopadhyay and Gopika Babu},
        title = {From Niche to Mainstream: The Inevitable Conquest of Podcasts in Media},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {1229-1234},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163305},
        abstract = {Podcasts have evolved from niche media into an increasingly popular trend in recent years. This study looks at the evolution of podcasts and how they fit into the mainstream media milieu. This study uses a qualitative approach, mostly content analysis, and examines a variety of sources, including research papers, books, and other pertinent material. The study aims to understand the factors that contributed to podcasts' growth as a dominant media format by studying the content, themes, and trends within these sources. It also investigates how technological advancements, changing consumer behaviors, and shifts in media consumption patterns influence podcast growth. Through a comprehensive investigation, this study intends to give insights into the trends behind podcasts' increasing popularity and influence and their implications for the future of media. Finally, this study contributes to a better understanding of the role podcasts play in influencing modern media landscapes, highlighting their inevitable rise to mainstream significance},
        keywords = {Podcasting, Content Analysis, Mainstream Media, Audience Engagement, Industry Trends},
        month = {},
        }