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@article{166750,
        author = {Dr.Riya Mukhopadhyay},
        title = {Media Campaign Strategies for Promoting Clean Water and Sanitation Initiatives},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {2},
        pages = {1772-1777},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=166750},
        abstract = {Promoting clean water and sanitation activities through media campaigns is crucial for boosting public health and achieving sustainable development goals. This research investigates effective media campaign techniques for raising awareness, changing habits, and mobilizing communities in support of clean water and sanitation programs. The study emphasizes the significance of using several channels to reach varied audiences, such as social media, television, radio, and print media. Key techniques mentioned include utilizing local influencers, employing emotive storytelling, combining educational content, and encouraging community interaction through interactive platforms. The study also underlines the importance of culturally relevant messaging and ongoing campaign impact review to ensure efficacy and flexibility. Media campaigns that implement these tactics can considerably help to the worldwide effort to provide access to clean water and sufficient sanitation, thereby improving health outcomes and quality of life for those who are less fortunate.},
        keywords = {Clean Water, Sanitation, Media Campaigns, Public Health, Community Mobilization},
        month = {July},
        }