Author Login IJIRT Partner Network (IPN) Login

“A Study On Advertising Strategies of LG Electronics With Special Reference to Tiruppur City”

  • Unique Paper ID: 149494
  • Volume: 6
  • Issue: 12
  • PageNo: 621-623
  • Abstract:
  • Advertisement, which is a crux of any market economy, plays a pivotal role in the economic progress of a nation. Advertising is indeed the only direct method, which helps to reach masses of potential buyers. Advertising, being dynamic, changes with changing methods of distribution and consumption. Advertisements have become the part of life for everyone as a listener through some media or other. In the present era of information explosion and media influence, these advertisements play a major role in changing the settled perception or thinking, which is otherwise called attitude, of the consumer and also the consumption pattern of the society in general. Thus, the impact lead to cultural and social changes to a great extent. Under this situation efficiency of the manufacturers, marketers and advertisers is tested in churning out advertisements, matching the expectation of the consumers, which may gradually bring about desired attitudinal changes in them.
email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 6
  • Issue: 12
  • PageNo: 621-623

“A Study On Advertising Strategies of LG Electronics With Special Reference to Tiruppur City”

Related Articles

25 Apr, 2020

A study focus on information technology in rural development with reference to Kangayam

Read More
Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry