• ISSN: 2349-6002
  • UGC Approved Journal No 47859
Author Login IJIRT Partner Network (IPN) Login

IMPACT OF DEMOGRAPHIC VARIABLES ON CUNSUMER’s ONLINE BUYING BEHAVIOR

  • Unique Paper ID: 156783
  • Volume: 9
  • Issue: 4
  • PageNo: 714-722
  • Abstract:
  • With the globalization and ease of business initiative by Indian Government coupled with massive internet and smartphone penetration, organizations target customers across length and breadth of the country. Since Internet is the backbone of e-commerce, the online retailers must understand the importance of various demographic variables that impact the buying decisions of the customers across all age groups, gender, income levels, etc. The present paper has used both Qualitative and Quantitative research methods to study the impact of various demographic variables of customers on online shopping patterns like what they buy, how frequently they buy, how much they spend and likelihood of repeat purchase. The data was collected using a questionnaire across Tier 1, Tier 2 and Tier 3 cities. Simple random sampling was used and a sample of 120 respondents was considered for data analysis. The result of the study reveal that online shopping in India is significantly affected by various demographic variables like gender, income, location, education and marital status. Education play a vital role in online shopping spent. Also, there is a significant impact of gender on online shopping spent, where males are spending more in comparison to women. Also it is clearly seen that there is a significant relationship between Income and online shopping spent. Internet savviness is crucial for online shopping.
email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 9
  • Issue: 4
  • PageNo: 714-722

IMPACT OF DEMOGRAPHIC VARIABLES ON CUNSUMER’s ONLINE BUYING BEHAVIOR

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry