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A STUDY ON IMPACT OF POLITICAL PROMOTION VIA FACEBOOK ON VOTERS IN SURAT CITY

  • Unique Paper ID: 159838
  • Volume: 3
  • Issue: 10
  • PageNo: 299-303
  • Abstract:
  • This study examines the impact that political promotion via Facebook has on the orientation of individuals, in order to determine the extent of Facebook users’ interest in political promoting messages. How the individuals deal with these messages, the impact of these messages in influencing the political events, individuals’ choices, and changing individuals’ political orientations. The technological development in various fields in the past few years and up to the present day, especially in communication and information exchange, has led to the emergence of the so-called social networks, which are considered to be one of the widespread modern means that represent an important axis in the communicating process and communication between individuals and organizations on the Internet. The widespread use of social networking is not confined to the exchange of information but also includes political, marketing, and health activities among others. This has earned them wider popularity, granted them a bigger impact in influencing both the lives of individuals and the activities of organizations, and enabled parties with mutual interests to connect, interact, share ideas and exchange views in order to achieve their common goals. Respondents of Surat city had filled this questionnaire; 100 questionnaires were used for data analysis. Certain statistical methods had been used for analyzing the results, which revealed the validity of all dimensions except the fourth one related to the reliability of the political promoting messages via Facebook.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 3
  • Issue: 10
  • PageNo: 299-303

A STUDY ON IMPACT OF POLITICAL PROMOTION VIA FACEBOOK ON VOTERS IN SURAT CITY

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