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A STUDY OF BEHAVIORAL FINANCE IN INVESTMENT DECISIONS

  • Unique Paper ID: 161552
  • Volume: 10
  • Issue: 4
  • PageNo: 557-562
  • Abstract:
  • Behavioral finance is a broad field that incorporates the exploration of psychology, sociology, and finance. It delves into the intricate behaviors and biases of investors on a micro level, while also addressing anomalies within the efficient market on a macro scale. In today's context, behavioral finance is a well-established concept, as the influence of behavioral biases on investor actions and human decision-making is substantial. In this paper, we will critically examine a range of studies in this domain to gain a comprehensive insight into the realm of behavioral finance and its importance in shaping the financial choices made by investors.
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  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 4
  • PageNo: 557-562

A STUDY OF BEHAVIORAL FINANCE IN INVESTMENT DECISIONS

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Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

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